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Fan-centric brand management of professional sport organizations

Other research performance

Fast facts

Internal authorship
- Prof. Dr. Axel Faix
- Christian Weißkopf, M.Sc.
Publishment
- 2025
Type of research service
Scientific lecture
Purpose of publication
Research
Organizational unit
Business Studies
Subjects
- Sports management/sports economics
Research fields
- Other field of research

Quote

A. Faix and C. Weißkopf, "Fan-Centric Brand Management of Professional Sports Organizations." 2025.

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