Zitat
A. Faix, A. C. Kemper, and R. Köhler, “Integrating brand strategies after an acquisition,” in Understanding marketing, Chichester: Wiley, 2000, pp. 73–84.
Schwarzkopf & Henkel cosmetics
Interne Autorenschaft
Weitere Publizierende
Anne Christin Kemper, Richard Köhler
Veröffentlichung
Sammelband
Understanding marketing
Organisationseinheit
Fachgebiete
Format
Sammelbandbeitrag (Artikel)
A. Faix, A. C. Kemper, and R. Köhler, “Integrating brand strategies after an acquisition,” in Understanding marketing, Chichester: Wiley, 2000, pp. 73–84.