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Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung

Anthology contribution

Fast facts

Quote

Büchler, J.-P., & Faix, A. (2016). Contingency approach to integrated planning of international innovation marketing. In R. R. Schleus & A. Tirpitz, Yearbook of Market Entry Advisory 2016 : Communication in International Business (pp. 121-144). Berlin: Epubli.

References

ISBN 9783737593151

Notes and references

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