Zitat
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, pp. 1133–1147, 2018.
Interne Autorenschaft
Weitere Publizierende
Ina Garnefeld, Eva Böhm, Andrea Oestreich
Veröffentlichung
Sammelband
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions (46)
Zeitschrift/Zeitung
Journal of the Academy of Marketing Science
Organisationseinheit
Fachgebiete
Format
Journalartikel (Artikel)
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, pp. 1133–1147, 2018.