Zitat
S. Scheidler, L. M. Schons, and J. Spanjol, “Internal marketing of Corporate Social Responsibility (CSR) initiatives,” in Rediscovering the essentiality of marketing, 2016, pp. 553–554.
Internal marketing of Corporate Social Responsibility (CSR) initiatives
CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jelena Spanjol
Veröffentlichung
- 2016
Sammelband
Internal marketing of Corporate Social Responsibility (CSR) initiatives (Rediscovering the essentiality of marketing)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper