Zitat
B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” in Enlightened marketing in challenging times, 2020, pp. 179–180.
A research framework for analyzing customer journeys in the digital age
an abstract
Schnelle Fakten
Interne Autorenschaft
Veröffentlichung
- 2020
Sammelband
A research framework for analyzing customer journeys in the digital age (Enlightened marketing in challenging times)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper