Publikationen
Sammelbandbeitrag
Konferenzpaper
- B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” in Enlightened marketing in challenging times, 2020, pp. 179–180.
- B. Lindenbeck, “Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen,” in Dialogmarketing Perspektiven 2019/2020, 2020, pp. 119–133.
- B. Lindenbeck and R. Olbrich, “Improving tarteting by taking long-term relationships into account,” in Finding new ways to engage and satisfy global customers, 2019, pp. 55–67.
- B. Lindenbeck, “Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting,” in Dialogmarketing Perspektiven 2018/2019, 2019, pp. 165–189.
- B. Lindenbeck and M. Hundt, “Is online always better?,” in Luxury Industries Symposium Papers, 2017 [Online]. Available: http://archives.marketing-trends-congress.com/luxury_industries/2017/pages/PDF/017.pdf
- R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.
- P. Bormann and B. Lindenbeck, “Misbelief about synergies,” in Proceedings of the EMAC 45th Annual Conference, 2016.
- R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns with a view to continuous obligations,” in 23rd Recent Advances in Retailing & Services Science Conference, 2016.
Lehre
Sprechstunde
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