Zitat
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
Sammelband
Targeting direct marketing campaigns by a more differentiated view on general sales (Proceedings of 15th International Marketing Trends Conference)
Organisationseinheit
Fachgebiete
Format
Konferenzpaper
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.