Zitat
S. Scheidler, L. M. Schons, and J. Wieseke, “Not guilty?,” What happens in marketing, stays digital. American Marketing Association, Chicago, pp. 17–18, 2016.
Not guilty?
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jan Wieseke
Veröffentlichung
- 2016
Sammelband
Not guilty? (What happens in marketing, stays digital)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper