Zitat
S. Scheidler, L. M. Schons, and J. Wieseke, “Not guilty?,” in What happens in marketing, stays digital, 2016, pp. 17–18.
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jan Wieseke
Veröffentlichung
Sammelband
Not guilty? (What happens in marketing, stays digital)
Organisationseinheit
Fachgebiete
Format
Konferenzpaper
S. Scheidler, L. M. Schons, and J. Wieseke, “Not guilty?,” in What happens in marketing, stays digital, 2016, pp. 17–18.