Zitat
J. Wieseke, L. M. Edinger-Schons, and S. Scheidler, “Talk is silver, silence is golden?,” Challenging the bounds of marketing thought. American Marketing Association, Chicago, pp. 57–57, 2013.
a field-experimental study on determinants of successful CSR communication
Interne Autorenschaft
Weitere Publizierende
Jan Wieseke, Laura Marie Edinger-Schons
Veröffentlichung
Sammelband
Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
Organisationseinheit
Fachgebiete
Format
Konferenzpaper
J. Wieseke, L. M. Edinger-Schons, and S. Scheidler, “Talk is silver, silence is golden?,” Challenging the bounds of marketing thought. American Marketing Association, Chicago, pp. 57–57, 2013.