Zitat
J. Wieseke, L. M. Edinger-Schons, and S. Scheidler, “Talk is silver, silence is golden?,” in Challenging the bounds of marketing thought, 2013, pp. 57–57.
Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Jan Wieseke, Laura Marie Edinger-Schons
Veröffentlichung
- 2013
Sammelband
Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein
Format
Konferenzpaper