Contributions to market-oriented innovation management

The contributions on market-oriented innovation management are a series published by the Innovation Excellence research group at Dortmund University of Applied Sciences and Arts. The central theme of all contributions is the market and customer-oriented perspective in innovation management. A consistent market and customer orientation is one of the most important success factors for innovation management and market success. However, such an orientation cannot be implemented with tools and methods alone, but usually requires a holistic perspective of management and employees in different functions. The articles on market-oriented innovation management combine the state of scientific research with current company examples and thus offer a stimulating impulse for representatives from business practice and science.