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Teaching case studies - marketing and branding

Fast facts

  • Further publishers

    Jennifer Decker

  • Publishment

    • Berlin: Logos Verlag 2018
  • Anthology

    Teaching case studies - marketing and branding

  • Organizational unit

  • Subjects

    • Economics in general
  • Publication format

    Monograph (Other document type)

Quote

J.-P. Büchler and J. Decker, Teaching case studies - marketing and branding. Berlin: Logos Verlag, 2018.

Notes and references

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