Quote
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” Proceedings of 15th International Marketing Trends Conference. ECSP Business School, Paris, p. , 2017.
Internal authorship
Further publishers
Rainer Olbrich
Publishment
Anthology
Targeting direct marketing campaigns by a more differentiated view on general sales (Proceedings of 15th International Marketing Trends Conference)
Organizational unit
Subjects
Publication format
Conference paper
R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” Proceedings of 15th International Marketing Trends Conference. ECSP Business School, Paris, p. , 2017.