Publikationen
Sammelbandbeitrag
Konferenzpaper
- B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” Enlightened marketing in challenging times. Springer International Publishing, Cham, pp. 179–180, 2020.
- B. Lindenbeck, “Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen,” Dialogmarketing Perspektiven 2019/2020. Springer Gabler, Wiesbaden, pp. 119–133, 2020.
- B. Lindenbeck and R. Olbrich, “Improving tarteting by taking long-term relationships into account,” Finding new ways to engage and satisfy global customers. Springer International Publishing, Cham, pp. 55–67, 2019.
- B. Lindenbeck, “Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting,” Dialogmarketing Perspektiven 2018/2019. Springer Gabler, Wiesbaden, pp. 165–189, 2019.
- B. Lindenbeck and M. Hundt, “Is online always better?,” Luxury Industries Symposium Papers. ECSP Business School, London, p. , 2017 [Online]. Available: http://archives.marketing-trends-congress.com/luxury_industries/2017/pages/PDF/017.pdf
- R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” Proceedings of 15th International Marketing Trends Conference. ECSP Business School, Paris, p. , 2017.
- P. Bormann and B. Lindenbeck, “Misbelief about synergies,” Proceedings of the EMAC 45th Annual Conference. European Marketing Academy, Brussels, p. , 2016.
- R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns with a view to continuous obligations,” 23rd Recent Advances in Retailing & Services Science Conference. Technische Universiteit Eindhoven, Eindhoven, p. , 2016.
Lehre
Sprechstunde
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